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The Real Stories
Behind Success

Craig Handley with Tony Grebmeier (main site)

Did you know that at the heart of business is serving others? It’s true! All too often people get caught in the weeds, and they end up losing sight of what matters, providing a product or service that makes a contribution. On this episode of BeFufilled, you’ll hear from business leader and entrepreneur Craig Handly.

Craig views himself as an entertainer and musician who moonlights as CEO of his $13 million to $15 million company, ListenTrust, which was named #1 in Business Products and Services (#27 overall) on Inc. magazine’s 500/5000 list and employs over 1,000 people.

In his conversation with Tony, Craig discusses his definition of success, what his childhood was like, how he ended up working in a call centre, what led him to start his own business, challenges he has faced along the way, plans for the future, and much more. Don’t miss a minute of this fun episode featuring Craig’s story!

Helping others succeed.

Let’s face it; business leaders often get a bad reputation as being self-centred and unbothered by the needs of others. Is that a fair reputation? Most business leaders have built their business or platform not just to line their own pockets but to create an environment where others succeed too. Craig Handley wants his business to succeed but he isn’t pursuing success at the detriment of his employees, he wants to succeed so they can too. At the end of the day, Craig is dedicated to lifting his team and empowering them; he cares about their future because he cares about them as people. What can you learn from Craig’s fantastic mindset? Learn more on this engaging episode of BeFulfilled!

Business doesn’t have to always be so serious!

While one of the most familiar images that people have of business leaders is one of greed, a close second is the image of a stern and serious person who never has fun. Does that describe most business leaders that you know? To be fair, this is a standard image because too many business leaders fail to have fun while they work! Business doesn’t always have to be about tough decisions and crunching the numbers; you can have fun on your way up success mountain. Craig Handley is a fun guy; you get that impression within minutes of hearing him talk, he is full of jokes and laughs. This isn’t just Craig off the clock, Craig is like this at work too! To hear more about how Craig keeps levity and fun in the workplace, make sure to listen to this episode of BeFulfilled!

Taking risks and staying true to your heart.

Taking risks is natural to most entrepreneurs, but what often gets lost along the way is the impulse to stay true to your heart. In the pursuit of success, the goalposts can change, but that doesn’t always mean improvement. What led you to go out on a limb might have been a noble and worthwhile effort but it is so easy to get distracted and knocked off target. What do you do to stay focused on what matters in life and business? For Craig Handley at the heart of his upward climb has been a desire to give back and help those around him succeed. He finds immense fulfilment in the work he does and what it offers to his team. Craig’s story is a prime example of how you can enjoy success and stay true to your heart. Let his story inspire you as you continue on your journey, hear more on this episode of BeFulfilled!

In This Episode, You Will Learn:

  • [0:40] Tony introduces his guest, Craig Handley.
  • [1:40] Craig’s definition of success.
  • [3:30] What was Craig’s childhood like?
  • [7:30] How did Craig end up working in a call centre?
  • [13:00] Craig talks about the business he started.
  • [15:00] What is Craig’s daily schedule like?
  • [17:15] Craig talks about his plans for the future.
  • [22:00] Why does Craig love the business he’s built?
  • [24:50] Caring for others and helping them succeed.
  • [28:30] What is the craziest thing that Craig has done?
  • [33:45] Craig enters the Fulfilment Round, rapid-fire questions.
  • [40:00] Closing thoughts from Craig and Tony.

Resources & People Mentioned

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