The Real Stories
It has been said that attention is the new currency. If that is true, what are you doing to expand your influence and grab more attention in a crowded marketplace? On this episode of BeFulfilled, you’ll hear from entrepreneur and business leader Esther Kiss.
Esther is the founder of Born To Influence, a one-of-a-kind publicity and marketing agency specializing in helping experts and personal brands get more publicity, leads, and sales. Her clients have been featured on TV, in newspapers, magazines and on some of the top podcasts in the world, resulting in millions of dollars in additional sales. Esther is also the producer and host of Born To Influence: The Marketing Show, where she interviews highly successful entrepreneurs and New York Times bestselling about their publicity and marketing strategies.
In her conversation with Tony, Esther talks about her engaging podcast, what led her to move to LA, how leaders like you can expand your reach and influence, steps she as taken to grow as a businesswoman, why you shouldn’t take shortcuts, and so much more. Don’t miss a minute of this fascinating episode featuring Esther’s story!
To increase your influence, have a clear message.
What is your niche expertise? What do you bring to the table that your competition is lacking? Do you have a clearly defined message that you can effectively communicate? According to Esther Kiss, the best way to increase your influence is to hone your message and find the best platform to share it. You don’t do yourself any favors by trying to be a jack-of-all-trades and a master of none! Narrow your focus and become an expert on a particular topic if you want to gain any credibility and attention in your industry. To hear more about this important topic, make sure to listen to this informative episode of BeFulfilled!
If you want to grow, you’ve got to put yourself out there!
When was the last time you experienced significant growth personally or professionally? What led to that growth you experienced? Unfortunately, growth doesn’t happen in a neat and tidy environment; if you want to stretch yourself and grow, you’ve got to be willing to put yourself out there! Esther Kiss is an introvert by nature, so she found it difficult to go to events and put herself in situations where she had to step outside of her comfort zone. Esther found that when she took the initiative and stepped out of the familiar, that’s when growth started to happen. What are you waiting for? What is your plan for personal and professional growth in 2019?
Don’t take shortcuts, be authentic!
Have you ever been around someone who comes off as a total fake? You know the type, they try to all things to all people but just end up putting off a weird vibe? Too often ambitious men and women buy the lie that you should fake it until you make it. That’s the worst thing you could do! In today’s marketplace, authenticity and transparency are king. If you want to truly advance in your career and expand your influence you’ve got to let the authentic you shine through. Go ahead and put the mask down, success will be more enjoyable when you don’t have to live a fractured existence. Make sure to listen to this powerful episode as Tony an Esther expand on this valuable subject!
In This Episode, You Will Learn:
- [0:35] Tony introduces his guest, Esther Kiss.
- [1:50] Esther talks about her definition of success and her podcast.
- [4:00] How did Esther end up in LA? What led her to start her own business?
- [6:20] What you can do to increase your level of influence.
- [9:50] Who should connect with Esther and her services?
- [14:00] How going to events has helped Esther grow creatively.
- [16:30] What has contributed to Esther’s growth a business leader?
- [19:00] Don’t take a short cut, be authentic!
- [21:40] Esther enters the Fulfillment Round; rapid-fire questions.
- [25:40] Closing thoughts from Esther and Tony.